Posts Tagged ‘Luxury’
COMME des GARCONS: STILL ROCKING IT
16 janvier 2010 by a*urélie
I only wear their fragrance but am a big fan. How can you not admire a company born in the 70s that is able to offer such an experimental perspective?
Lately I entered in the Gyre building on Omotesando to do some market research to buy some cake on the B1F.
In the entrance was standing a [...]
Tags: Art, Fashion, Japan, Luxury
Posted in A*ddress | Comments (2)
BRANDS’ NEW WORLD
13 octobre 2009 by a*urélie
Last week I visited the Kobe headquarters of World, a 50 year-old Japanese company operating wholesale and retail businesses, mainly covering men’s wear, ladies’ wear, accessories and interior products.
I was impressed by the company’s commitment to model their value creation system. They have an acronym and a diagram for everything, which would generally put me [...]
Tags: Fashion, Luxury, Thoughts
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UNDERGROUND LUXURY?
12 juin 2009 by a*urélie
I discovered yesterday that there is a temporary Louis Vuitton boutique on the B1 floor of the Seibu department store in Ikebukuro. I asked a salesperson about the concept. She just said that the store might stand there as long as for a year and a half, until a brand new Louis Vuitton store in [...]
Tags: Fashion, Luxury, Tokyo
Posted in A*bsolute, A*dore - A*bhor | Comments (2)
PRAGMATISM
15 mai 2009 by a*urélie
In attempting to determine what the face of luxury in Japan could be in the next few years – a worthy reflection as the global luxury system seems to be touching its limits there first – one must keep in mind the country’s extraordinary ability to absorb influences, adapt or perfect them. The solution is [...]
Tags: Japan, Luxury, Thoughts
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ETIQUETTE
13 mai 2009 by a*urélie
A luxury brand makes a promise of ultimate quality, which is very hard to keep in Japan, where attention to details is unequalled. It is true for products but also for services. Indeed, as etiquette (sarei) is important in day-to-day life, it is a must in a high-end store.
Whenever one visits the flagship boutique of [...]
Tags: Japan, Luxury, Thoughts
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SOCIAL RULES
7 mai 2009 by a*urélie
The Japanese society used to be just as cohesive as its big companies, and still is although social changes have been as important as economical changes in the last decades, with less support within families – be they considered as extended communities (the mura or the ie) or as nuclear structures.
Social control is still exerted [...]
Tags: Japan, Luxury, Thoughts
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CONFORMISM
4 mai 2009 by a*urélie
“Deru kugi wa utareru.” or “The nail that sticks out gets hammered down.”
This very definitive proverb is no reference to a folkloric legend, but the very efficient metaphor of a pervasive injunction in the Japanese society. It is rather paradoxical that a market accounting for a quarter of worldwide luxury-goods sales use conformism as social [...]
Tags: Japan, Luxury, Thoughts
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HEDONISM
18 avril 2009 by a*urélie
Two equivocal images might come to a non-initiated westerner’s mind when thinking of the Japanese definition of enjoyment. One is that of black-clad gentlemen stumbling together towards a subway station to get the last train, with the red faces of they who have just drunk themselves blind. Another would be that of a youngster looking [...]
Tags: Japan, Luxury, Thoughts
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SENSITIVITY
16 avril 2009 by a*urélie
“When the heart and mind are at odds in Japan, the heart prevails. »[i]
This sentence admirably sums up the emotional and sensitive nature of Japanese people. In times of crisis, when the drop in luxury product sales in this traditionally most dynamic market is said to result from high prices and fear of the future, such [...]
Tags: Beauty, Japan, Luxury, Thoughts
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JAPANESE UNIQUENESS
14 avril 2009 by a*urélie
My Japanese counterparts, based in the local subsidiary of my company, regularly test on me, with utmost oratorical precautions, the idea that offering exclusive products to our Japanese customers would be both beneficial and logical.
This request is highly debatable for a luxury brand which has made of its promise of free flowing creativity a shield [...]
Tags: Japan, Luxury, Thoughts
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